⑴ 蘋果公司的發展史 英文 100字 不要超太多
Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics,computer software, and commercial servers. (簡介你可以不算在內。)
The company was established in Cupertino, California on april 1, 1976 and incorporated on jamuary 3,1977,the company was called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.Apple has about 35,000 employees worldwide and had worldwide annual sales of US$42.91 billion in its fiscal year ending September 26, 2009. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics instry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009.
大概130個字
⑵ 用英語介紹蘋果
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family Rosaceae. It is one of the most widely cultivated tree fruits. The tree is small and decious, reaching 5-12 m tall, with a broad, often densely twiggy crown. The leaves are alternately arranged simple ovals 5-12 cm long and 3-6 cm broad on a 2-5 cm petiole with an acute tip, serrated margin and a slightly downy underside. Flowers are proced in spring simultaneous with the budding of the leaves. The flowers are white, five petaled, 2.5-3.5 cm in diameter, white with a pink tinge that graally fades. The fruit matures in autumn, and is typically 5-9 cm diameter (rarely up to 15 cm). The centre of the fruit contains five carpels arranged in a five-point star, each carpel containing one to three seeds.
http://en.wikipedia.org/wiki/Apple
⑶ 美國蘋果公司的發展史(主要以公司發展,公司經營,產品設計理念和營銷等方面進行介紹)
蘋果公司(Apple Inc. )是美國的一家高科技公司。由史蒂夫·喬布斯、斯蒂夫·沃茲尼亞克和羅·韋恩(Ron Wayne)等三人於1976年4月1日創立,並命名為美國蘋果電腦公司(Apple Computer Inc. ), 2007年1月9日更名為蘋果公司,總部位於加利福尼亞州的庫比蒂諾。
蘋果公司1980年12月12日公開招股上市,2012年創下6235億美元的市值記錄,截至2014年6月,蘋果公司已經連續三年成為全球市值最大公司。蘋果公司在2014年世界500強排行榜中排名第15名。2013年9月30日,在宏盟集團的「全球最佳品牌」報告中,蘋果公司超過可口可樂成為世界最有價值品牌。2014年,蘋果品牌超越谷歌(Google),成為世界最具價值品牌。
2015年1月28日,調研公司Canalys表示,蘋果公司2014年第四季度首次成為中國智能手機市場最大廠商。 2月24日,美股收盤蘋果股價漲3.51美元、漲幅為2.71%,報收於133美元、創歷史新高。
蘋果公司創立之初,主要開發和銷售的個人電腦,截至2014年致力於設計、開發和銷售消費電子、計算機軟體、在線服務和個人計算機。蘋果的Apple II於1970年代助長了個人電腦革命,其後的Macintosh接力於1980年代持續發展。該公司硬體產品主要是Mac電腦系列、iPod媒體播放器、iPhone智能手機和iPad平板電腦;在線服務包括iCloud、iTunes Store和App Store;消費軟體包括OS X和iOS操作系統、iTunes多媒體瀏覽器、Safari網路瀏覽器,還有iLife和iWork創意和生產力套件。蘋果公司在高科技企業中以創新而聞名世界。
成立公司
1971年,16歲的史蒂夫·喬布斯(Steve Jobs)和21歲的史蒂芬·沃茲涅克(Stephen Wozniak)經朋友介紹而結識。
1976年,喬布斯成功說服沃茲裝配機器之餘跟他去推銷,他們另一位朋友,羅·韋恩(Ron Wayne)也加入,三人在1976年4月1日組成了蘋果電腦公司(Apple Computer Inc.)。同年5月,喬布斯與一間本地電腦商店The Byte Shop洽商,店主保羅·泰瑞爾(Paul Terrell)訂購50部後來被稱為Apple I的設備,並在交貨時支付每部500美元。喬布斯取得了這份訂單後,出售自己貴重物品進行籌款,並且說服大型電子零件分銷商Cramer Electronics店鋪信用部經理,先給零件後付款,最終喬布斯成功的完成這筆交易。
1977年1月,蘋果電腦公司正式注冊成為「蘋果電腦公司」。同年,沃茲已成功設計出比Apple I更先進的Apple II。喬布斯想將公司擴充並向銀行貸款,但韋恩因為冒險投資失敗導致的心理陰影而退出了(另一說法為韋恩為了健康選擇放棄瘋狂的工作)。當時的蘋果電腦公司缺乏資金來源。喬布斯最後遇到麥克·馬庫拉(Mike Markkula),麥克·馬庫拉注資9.2萬美元並和喬布斯聯合簽署了25萬美元的銀行貸款。
1977年4月,蘋果公司在首屆西岸電腦展覽會(West Coast Computer Fair)上推出Apple II。Apple II成為了人類歷史上第一台個人電腦。Apple II 型也首度擁有輸出單聲道聲音的架構,使個人計算機不再是啞巴。Apple II 型在80年代已售出數百萬部,還擁有多種改良型號,包括蘋果 IIe 和 IIgs 等。此兩種計算機一直到 90 年代末期,仍然可以在許多學校里發現蹤影,成為個人計算機的代表作。
公司上市
1980年12月12日,蘋果公司公開招股上市,在不到一個小時內,460萬股全被搶購一空,當日以每股29美元收市。按這個收盤價計算,蘋果公司高層產生了4名億萬富翁和40名以上的百萬富翁。當時他們吸引的資金比1956年福特(Ford)上市以後任何首次公開發行股票的公司(IPO)都要多,而且比任何歷史上的公司創造了更多的百萬富翁。在五年之內該公司就進入了世界500強,是當時的最快記錄。
80年代起,蘋果在個人電腦業務遇到新興的競爭對手。他們之中份量最重的是電腦業的「頭號人物」——IBM。IBM的IBM-PC型電腦,裝有英特爾(Intel)的新型處理器:Intel 8088,並且運行微軟的操作系統MS-DOS(IBM方面的叫法是PC-DOS)。該電腦一經問世即成為大熱門商品(銷售量:1981年2萬5千台;1982年19萬台;1983年70萬台)。正當小型企業還在使用Apple II時,蘋果感到它需要一個更新、更先進的型號以參與企業用電腦市場。Apple III的設計師被迫遵循喬布斯的極高和有時不切實際的要求,據說喬布斯覺得散熱扇「不雅緻」因而被省略了,結果導致電腦容易過熱,這迫使最早期的型號被回收。另外,Apple III售價高昂,雖然1983年推出了改善後的升級型,並隨之進行了降價促銷,但基本上仍是無法挽回Apple III在市場中的劣勢,這主要是因為1981年IBM推出的IBM PC及其兼容機席捲了個人電腦市場。Apple III總共只製造了90,000台。
1983年蘋果公司推出以CEO史蒂夫·喬布斯女兒的名字命名的新型電腦Apple Lisa,這是全球首款將圖形用戶界面和滑鼠結合起來的個人電腦。Lisa是一款具有劃時代意義的電腦,可以說沒有Lisa就沒有Macintosh(在Mac的開發早期,很多系統軟體都是在Lisa上設計的),其具有16位CPU,滑鼠,硬碟,以及支持圖形用戶界面和多任務的操作系統,並且隨機捆綁了7個商用軟體。1983年1月以9,995美元的身價初次露面。蘋果再次推出了一款超越它所處時代的產品,但過於昂貴的價格和缺少軟體開發商的支持,使蘋果電腦公司再次失去獲得企業市場份額的機會。Lisa在1986年被終止,余貨被埋在猶他州的垃圾堆填區,該電腦被視為蘋果公司最爛的產品之一。
1984年1月24日,Apple Macintosh發布,該電腦配有全新的具有革命性的操作系統,成為計算機工業發展史上的一個里程碑,Mac電腦已經推出,即受到熱捧,人們爭相搶購,蘋果電腦的市場份額不斷上升。Macintosh延續了蘋果的成功,但不能達到它最輝煌時的水平。
1985年,喬布斯獲得了由里根總統授予的國家級技術勛章。喬布斯堅持蘋果電腦軟體與硬體的捆綁銷售,致使蘋果電腦不能走向大眾化之路,加上藍色巨人IBM公司也開始醒悟過來,也推出了個人電腦,搶佔大片市場,使得喬布斯新開發的電腦節節慘敗,總經理和董事們便把這一失敗歸罪於董事長喬布斯。
2001年,蘋果推出了Mac OS X,一個基於喬布斯的NeXTStep的操作系統。它最終整合了UNIX的穩定性、可靠性和安全性,和Macintosh界面的易用性,並同時以專業人士和消費者為目標市場。OS X的軟體包括了模擬舊系統軟體的方法,使它能執行在OS X以前編寫的軟體。通過蘋果的Carbon庫,在OS X前開發的軟體相對容易地配合和利用OS X的特色。
2001年10月23日,蘋果推出的iPod數碼音樂播放器大獲成功,配合其獨家的iTunes網路付費音樂下載系統,一舉擊敗索尼公司的Walkman系列成為全球佔有率第一的攜帶型音樂播放器,隨後推出的數個iPod系列產品更加鞏固了蘋果在商業數字音樂市場不可動搖的地位。2001年5月,蘋果宣布開設蘋果零售店。商店兩個主要目的:1、抑止蘋果的市場佔有率下滑趨勢。2、改善代銷商欠佳的行銷策略。最初,蘋果零售店只在美國開店。2003年底位於東京銀座店開幕,這也是蘋果在美國以外開了首家蘋果零售店。銀座店之後,2004年8月開幕的大阪店,名古屋店和歐洲首家的英國倫敦的店亦相繼開幕。2006年5月蘋果在紐約曼哈頓第五大道開設24小時營業,具近10米玻璃立方入口的旗艦店。
2002年初,蘋果初次展示了新款的iMac G4。它由一個半球形的底座和一個用可轉動的脖子支撐的數字化平板顯示器組成。此產品在2004年的夏天停止生產。
2004年8月31日,蘋果展示了基於G5處理器的iMac型號,並在9月中旬推出市場。此型號省掉了底座,把CPU和整台電腦的硬體藏在平板顯示器的後面,只由流線型的鋁腳支撐。新款的iMac稱為iMac G5,是當時世界上最薄的台式電腦,大約5.1厘米厚(約等於2英寸)。產品包括使用無線區域網科技連接不同品牌的電腦的蘋果AirPort,也包括iBook和G4電腦。
2005年6月6日的WWDC大會上,CEO喬布斯宣布從2006年起Mac的產品將開始使用英特爾(Intel)所製造的CPU(Intel Core)。
2006年4月5日,蘋果電腦推出允許採用英特爾微處理器的Mac電腦運行微軟Windows XP的軟體Boot Camp。它簡化了在Mac上安裝Windows的任務,有一步一步的指導,用戶還能夠在重啟機器時選擇是採用Mac OS X還是Windows。2006年8月29日,蘋果電腦公司發布聲明,Google公司首席執行官埃里克·施密特已加入蘋果公司董事會。2006年,史蒂夫·喬布斯發表了第一部使用英特爾處理器的台式電腦和筆記本電腦,分別為iMac和MacBook Pro。2006年,推出第六代iPod數碼音樂播放器,稱為iPodclassic。2006年,推出第二代iPod nano數碼音樂播放器,採用和iPod mini相同之鋁殼設計。
2007年,蘋果推出了iPhone,一個結合了iPod和手機功能的科技產品。它也是一個上網工具和流動電腦。2007年,推出第三代iPod nano超薄數碼音樂播放器,外型由細長轉為寬扁。同年,蘋果也推出了iPod touch。一個月後,該公司售出了6千萬個程式,這為該公司賺取了平均一天一百萬的商業利潤。不到3個月,蘋果公司便成為了世界上第三大行動電話的出廠公司。
2008年,史蒂夫·喬布斯在Mac World上發布(從信封中取出)了MacBook Air,這是當時最薄的筆記本電腦。2008年,史蒂夫·喬布斯在Mac World上發布了iPod nano第四代、iPod touch第二代、新設計的MacBook和MacBook Pro,以及全新的24英寸Apple LED Cinema Display。2008年7月11日,蘋果公司推出iPhone 3G。iOS2x版正式提供全球語言。同時,蘋果公司在官網停售第一代iPhone,官方原因為價格過高。
2009年,蘋果負責全球營銷的高級副總裁菲利普·席勒在Mac World 2009大會上發布了重新設計的17英寸屏幕的MacBook Pro筆記本電腦。 本年3月3日,推出升級版的iMac,但外形並未改變,其使用了NVIDIA公司新款顯卡,並小幅度降低了iMac價格,同時升級更新的包括Mac mini和Mac Pro。2009年6月25日,推出新款iPhone,命名為iPhone 3GS,S代表speed,iPhone 3GS是當時iPhone中性能最好的一款,其運行速度是前兩代iPhone的兩倍多,並且加入了指南針、攝像等功能。同時,蘋果公司在官網對iPhone3G進行降價。2009年9月10日,更新全線iPod產品(iPod touch、iPod classic和iPod nano),其中第五代 iPod nano 支持攝像和收音機功能,推出iTunes 9,正式推出Snow Leopard系統。
2010年1月27日,蘋果推出了iPad。人們認為iPad是一個很獨特新穎的產品,但是,iPad的推出並沒有想像中的狂熱。4月3日,推出iPad系列產品(Wi-Fi,Wi-Fi+3G);6月7日-11日(美國當地時間),蘋果在舊金山Moscone West會展中心舉行,蘋果發布了第四代iPhone手機,型號為iPhone 4。
參考資料:http://ke..com/link?url=_D5fcoh_#1
⑷ 蘋果公司的創建和由來英語介紹
The Apple logo
The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.
It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.
Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced "byte", a reference to computer technology.
When Jean Louis Gassée was asked about his thoughts to the Apple logo he answered: "One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy."
In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 (although they still featured both types of logos).
原文來自the apple museum 一個介紹蘋果歷史的外文網站。
參考資料:www.theapplemuseum.com/index.php?id=44
⑸ iphone的發展歷史
iPhone .
蘋果公司於2007年發布的手機。在當時很轟動,但是只是一個2g的手機。而且那個時候官方不版准開發軟體。
然後權後來蘋果答應開發,於是2008年,iphone 3G誕生,並帶來了最火的應用程序商店app store.
今年6月的wwdc大會,蘋果發布iphone 3GS,s是speed的意思。是目前最快的iphone。
⑹ ipod歷史 英文介紹
iPod is a brand of portable media players designed and marketed by Apple Inc. and launched on October 23, 2001. The proct line-up includes the hard drive-based iPod Classic, the touchscreen iPod Touch, the video-capable iPod Nano, and the compact iPod Shuffle. The iPhone can function as an iPod but is generally treated as a separate proct. Former iPod models include the iPod Mini and the spin-off iPod Photo (since reintegrated into the main iPod Classic line). iPod Classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued Mini used a Microdrive miniature hard drive). As with many other digital music players, iPods can also serve as external data storage devices. Storage capacity varies by model.
Apple's iTunes software can be used to transfer music to the devices from computers using certain versions of Apple Macintosh and Microsoft Windows operating systems. For users who choose not to use Apple's software or whose computers cannot run iTunes software, several open source alternatives to iTunes are also available. iTunes and its alternatives may also transfer photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars to iPod models supporting those features. As of September 2008, more than 173,000,000 iPods had been sold worldwide, making it the best-selling digital audio player series in history.
The iPod line came from Apple's "digital hub" category, when the company began creating software for the growing market of personal digital devices. Digital cameras, camcorders and organizers had well-established mainstream markets, but the company found existing digital music players "big and clunky or small and useless" with user interfaces that were "unbelievably awful," so Apple decided to develop its own. As ordered by CEO Steve Jobs, Apple's hardware engineering Chief Jon Rubinstein assembled a team of engineers to design the iPod line, including hardware engineers Tony Fadell and Michael Dhuey, and design engineer Jonathan Ive. The proct was developed in less than one year and unveiled on 23 October 2001. Jobs announced it as a Mac-compatible proct with a 5 GB hard drive that put "1,000 songs in your pocket."
Apple did not develop the iPod software entirely in-house, instead using PortalPlayer's reference platform based on 2 ARM cores. The platform had rudimentary software running on a commercial microkernel embedded operating system. PortalPlayer had previously been working on an IBM-branded MP3 player with Bluetooth headphones. Apple contracted another company, Pixo, to help design and implement the user interface under the direct supervision of Steve Jobs. As development progressed, Apple continued to refine the software's look and feel. Starting with the iPod Mini, the Chicago font was replaced with Espy Sans. Later iPods switched fonts again to Podium Sans—a font similar to Apple's corporate font, Myriad. iPods with color displays then adopted some Mac OS X themes like Aqua progress bars, and brushed metal meant to evoke a combination lock. In 2007, Apple modified the iPod interface again with the introction of the sixth-generation iPod Classic and third-generation iPod Nano by changing the font to Helvetica and, in most cases, splitting the screen in half by displaying the menus on the left and album artwork, photos, or videos on the right (whichever was appropriate for the selected item).
In September 2007, ring the course of a lawsuit with patent holding company Burst.com, Apple drew attention to a patent for a similar device that was developed in 1979. Kane Kramer patented the idea of a "plastic music box" in 1979, which he called the IXI. He was unable to secure funding to renew the US$ 120,000 worldwide patent, so it lapsed and Kramer never profited from his idea. Kramer is now in talks with the company to discuss how he will be reimbursed.
iPods have won several awards ranging from engineering excellence, to most innovative audio proct, to fourth best computer proct of 2006. iPods often receive favorable reviews; scoring on looks, clean design, and ease of use. PC World says that iPod line has "altered the landscape for portable audio players". Several instries are modifying their procts to work better with both the iPod line and the AAC audio format. Examples include CD -protection schemes, and mobile phones, such as phones from Sony Ericsson and Nokia, which play AAC files rather than WMA.
In addition to its reputation as a respected entertainment device, iPods have also become accepted as business devices. Government departments, major institutions and international organizations have turned to the iPod line as a delivery mechanism for business communication and training, such as the Royal and Western Infirmaries in Glasgow, Scotland where iPods are used to train new staff.
iPods have also gained popularity for use in ecation. Apple offers more information on ecational uses for iPods on their website, including a collection of lesson plans. There has also been academic research done in this area in nursing ecation and more general K-16 ecation. Duke University provided iPods to all incoming freshmen in the fall of 2004, and the iPod program continues today with modifications.
希望能夠幫到你~
⑺ 急求一份蘋果公司的發展史等 英文介紹!!
不知道你需要蘋果哪個階段的發展史?先看看這些吧,希望有用。
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core proct lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share ring the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable procts and simple design. With the introction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics instry, dropping "Computer" from its name. The latest era of phenomenal success for the company has been in the iOS range of procts that began with the iPhone, iPod Touch and now iPad. As of 2011[update], Apple is the largest technology firm in the world, with annual revenues of more than $60 billion
⑻ 介紹iphone歷史的英語作文
It's getting more and more popular. More and more people want it. It's also getting more expensive and powerful. That's why people like it.