『壹』 可口可樂的起源英文簡單點
The image of Coke is youthful and modern. But Coke is notnew. It is more than a century old. It was invented in 1886 by a pharmacistcalledJohn Styth Pemberton. Pemberton had a drugstore in Atlanta， he sold liver pills，hair restorer，cough mixturesand other medicines. He made these preparations to his own recipes but peoplecould buy similar procts at any drugstore. They loved his Indian Queenhairdye，but there was nothing special about it. Pemberton wantedto make a proct that people couldbuy only from him. He wanted them to have a reason to choose his shop ratherthan any other. Tonicis a drink thatis supposed to do you good. In the old days，many chemistsmade and sold their own tonic wine. In 1885 Pemberton came up with French WineCola. It must have tasted rather like Coke. At first Pemberton put a little alcohol in it，but later he left it out. He is said to have mixed hisbrew in the backyard in a three-legged brass pot like a witches』cauldron.Pemberton sold the new drink as a quick cure for headaches. But headaches or noheadaches. his staff were soon watering down5 the syrup and drinking it toslake6 their thirst on hot days. Maybe he really had invented a new soft drinkproct.
On saturday 8 May 1886 Pembertontook a jugof syrup down the street to another drugstore,Jacobs』Pharmacy—to do atest. Jacobs』pharmacy had a soda7 fountain. This machine adds carbon dioxide towater to make fizzysoda, and then mixes it with syrup to make a refreshing8drink. Stallsselling ice cream and fizzy drinks made by soda fountains becameknown simply as soda fountains.
The staff and customers of Jacobs』pharmacy tried Pemberton』s headache cure mixed with soda and loved its taste.it was excellent,but it did not have a name.
One of Pemberton』s partners,hisbook-keeper Frank Robinson,suggested Coca-Cola Syrup and Extract—whichbecame Coca-Cola for short. He thoughtthe two Cs would go well in advertising. He wrote down the name in the simpleflowing handwriting that he used in his account books. His scriptbecame theproct』s trademark. Coca-Cola went on sale immediately at five cents a glass.
『貳』 可口可樂公司英文簡介
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is proced by The Coca-Cola Company and is often referred to simply as Coke or (in European and American countries) as Cola or Pop. Originally intended as a patent medicine when it was invented in the late 19th century by John Stith Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.
The company proces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, proce finished proct in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introced other cola drinks under the Coke brand name. The most common of these is Diet Coke, which has become a major diet cola. However, others exist, including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Cherry Coke, Coca-Cola Zero, Vanilla Coke and special editions with lemon and with lime and even with coffee.
In response to consumer insistence on a more natural proct, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive linked to DNA damage and hyperactivity in children, of Diet Coke. The company has stated that it plans to remove the controversial additive from its other procts - including Sprite, and Oasis - as soon as a satisfactory alternative is discovered.
History
The first Coca-Cola recipe was invented in Columbus, Georgia at a drugstore by John Stith Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885.He may have been inspired by the formidable success of European Angelo Mariani's cocawine, Vin Mariani.
In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Cola. The original recipe was made without carbonated water, but was added later when Pemberton was mixing the drink for friends without the carbonated water and accidentally added it to a glass. His friends loved it more and he decided to continue making his drink with the carbonated water instead. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time e to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. For the first eight months only nine drinks were sold each day.[citation needed]
By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the proct.
In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.
Old German Coca-Cola bottle opener.In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910, Candler had the earliest records of the company burned, further obscuring its legal origins. Regardless, Candler began marketing the proct, although the efficacy of his concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.
Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
『叄』 誰知道美國可口可樂的歷史
1885美國喬治來州的潘伯頓醫生〈Dr.JohnS.Pemberton〉，在地窖中把碳酸水加蘇打水攪在一塊，成為一深色的糖漿。他的合夥人羅賓遜（FrankM,Robinson）〈從糖漿的兩種成分，激發出命名的靈感，於是有史以來最成功的軟性飲料可口可樂就此誕生了。 1886〈5.08〉可口可樂在亞特蘭大的葯房首賣。 1888〈4.14〉潘伯頓將三分之一的股權悄悄的賣給艾薩凱德勒〈AsaCandler〉。 1888〈8.16〉潘伯頓過世了。 1888〈8.30〉可口可樂的股權移轉到大富豪AsaCandler的身上，原因是他有一天頭痛的毛病又發，僕人拿來一杯熱可樂，喝下之後卻好了，從此他就開始大力投資可口可樂。 1892〈1.29〉可口可樂有限公司成立。〈Thecoca-colacompany〉 1892可口可樂首筆被記錄下來的廣告預算〈11401〉 1893可口可樂在亞特蘭大之外的第一個製造地-達拉斯〈Dallas，Texas〉 1899艾薩凱德勒把裝瓶權利賣出，保留神秘配方及可口可樂名稱的所有權。 1900JosephWhitehead取得執照在亞特蘭大成立瓶蓋工廠。 1909美國廣告協會惠眼識英雄，選可口可樂為最佳廣告商品。 1915你現在瞧見的可口可樂曲線瓶由AlexanderSamuelson發明，稱為Hobbleskirt。 1921可口可樂副總裁HarrisonJone發明了把六罐可樂瓶放在一箱。 1923〈4.28〉影吃可口可樂最重要的領導人RobertWoodruff上任。 1926可口可樂公司第一次採用廣播廣告。 1928可口可樂開始在中國天津及上海裝瓶生產。 1928可口可樂開始跟奧運合作。 1931代表可口可樂的第一個聖誕老人出現，由插畫家HaddonSundblom設計。 1934可口可樂的自動販賣機出現在Chicago。 1934可口可樂的工廠在英國誕生了。 1941可口可樂第一次在廣告上使用「Coke」 1942可口可樂出現了第一個紙杯。 1949第一個可口可樂的衣服和收音機問世了。 1955可口可樂最重要的總裁RobertW.Wooddruff退休了。 1955可口可樂八瓶裝成一箱的新Size問世。 1960〈4.21〉可口可樂迷死人的曲線瓶申請到專利權。 1967〈8.7〉可口可樂成立了食品公司。 1968可口可樂新產品「FrozenCoca-Cola」問世。 1971Coca-Cola成為世界上最大最廣的飲料商標。 1982〈2.4〉你我熟悉的健怡可口可樂Diet-Coka問世。 1983無咖啡因可口可樂和無咖啡因健怡可口可樂在美上世。 1985〈4.23〉可口可樂推出號稱的新配方「newformulacoka」，但是相當不受歡迎，股價下跌，銷售滑落。 1985〈7.10〉可口可樂趕緊彌補，「ClassicCoke」再度回到市面。 1985〈10〉塑膠瓶的可口可樂問世。 1985美國太空梭挑戰者號將可口可樂帶進外太空，成為人類在太空飲用的第一個碳酸飲料。 1986小女生愛喝的櫻桃可口可樂CherryCoke問世。 【可口可樂英文字COCA-COLA的由來】 潘柏頓的合夥人羅賓遜，是一位精明的推銷家，他從糖漿的兩種成分，激發出命名的靈感。這兩種成分就是古柯〈Coca〉的葉子和可樂〈Kola〉的果實。羅賓遜為了整其畫一，將Kola的K改為C，然後在兩個字的中間加上一橫畫，於是Coca-Cola便誕生了。
可口可樂公司於1919年9月5日成立，是美國最大的軟飲料、糖漿、果汁及咖啡、茶葉生產企業之一。該公司每年支出巨額費用，通過報刊、電視、廣播等宣傳媒介大做廣告，使可口可樂成為世界聞名的飲料，行銷世界各國。1992年，公司資產總額110.52億美元，在當年世界最大的500家工業公司中列第106位。總部設在喬治亞州亞特蘭大。
高效、安全、環保是Apex公司對技術和產品始終追求的目標，為此，瑞德藍清洗劑先後獲得了包括美國FDA（美國食品和葯品檢驗局）在內的諸多權威機構的一致認證許可，這在全球同行業中是絕無僅有的。尤其是在世界500強及其他國際著名企業如：通用集團公司、福特汽車公司、可口可樂公司、百事可樂公司、IBM公司、美國海軍等機構數十年的成功應用後，在全面體現了瑞德藍清洗劑的高效、安全、環保的卓越品質的同時為世界清洗技術的整體進步作出了巨大的貢獻。今天知名度最高的品牌之一。
可口可樂公司(Coca-Cola Company)成立於1892年,目前可口可樂公司總部設在美國喬治亞州亞特蘭大,是全球最大的飲料公司,擁有全球48%市場佔有率以及全球前三大飲料的二項(可口可樂排名第一,百事可樂第二,低熱量可口可樂第三),其年營收達20,092百萬美元,普通股股東權益則為11,351百萬美元.可口可樂在200個國家擁有160種飲料品牌,包括汽水,運動飲料,乳類飲品,果汁,茶和咖啡,亦是全球最大的果汁飲料經銷商(包括Minute Maid品牌),在美國排名第一的可口可樂為其取得超過40%的市場佔有率,而雪碧(Sprite)則是成長最快的飲料,其他品牌包括伯克(Barq)的root beer(沙士),水果國度(Fruitopia)以及大浪(Surge).
可口可樂這風行一百多年的奇妙液體,是在1886年由美國喬治亞州亞特蘭大人-約翰潘伯頓(Dr. John S. Pemberton)在家中後院中將碳酸水和糖以及其他原料混合在一個三腳壺中而發明的,同年十二月法蘭克 羅賓森和大衛 竇及愛德 荷蘭合夥並將新企業取名為潘柏頓化學公司.1887年6月6日潘柏頓申請可口可樂注冊商標專利權,以確定他享有法律上的發言權,同年6月20日專利獲准,一星期後潘柏頓售出股的三分之二以1,201美元代價賣給威立斯 維能竇和喬治 勞迪斯.1887年12月14日,勞迪斯及維能竇以1,200美金的代價把可口可樂的權利賣給約瑟夫 雅各.1888年5月1日阿沙 康德勒共花了2,300美金把可口可樂的所有權全部買下.1889年康德勒並沒做多少廣告,可口可樂卻快速成長,其總銷售量達到2,171加侖.1891年12月29日,康德勒申請成立可口可樂公司.1892年可口可樂公司獲頒公司章程,正式組成公司.一九一九年,即康德勒退休幾年之後,他的家族將可口可樂出售,價格高達2,500百萬美元.比起他當年的投資總額2,200百美元,這個數字實在可觀,買下他的是銀行家伍德魯夫,他在德拉瓦州注冊,並且讓股份公開上市,每股以40美元掛牌.
希望人們「一伸手就拿得到可口可樂」,這是在1923年當時擔任執行長之羅伯特所提出的,其並下達予公司三個指導原則即絕對忠於公司與產品;產品簡單化:一種飲料,一種瓶子,一個價格;合夥人的待遇要高.這些核心價值及指導原則亦成為可口可樂後來快速成長的秘訣之一.論及其成功真正的關鍵則是其能有效的預見未來之趨勢,由其搶灘德國,培養下一任的總裁便可知,而羅伯特 柯伊祖埃塔(曾擔任該公司之總裁)更叫道格 伊司威特(繼任者)勤學市場公平競爭法,以免步入MICROSOFT,INTEL的後塵.真正令可口可樂的銷售大步向前的原因是"可口可樂產品本身自我銷售的能力".一八九二年拓展可口可樂的業務,所使用的方式是「口耳相傳」(可口可樂的銷售員手上提著裝滿招待券的皮箱「上面寫著:免費試喝一杯5美分的可口可樂」,搭乘火車,從一個鄉鎮前往另一個鄉鎮),「可口可樂」這個名字才是產品真正的價值所在,而其注冊商標則是唯一的保障.買可口可樂附贈一些所謂的「經銷商促銷輔助品」,每件東西上面都印有可口可樂的商標,目的就是要加深顧客的印象.
1985年美國「可口可樂」總公司鑒於台灣市場的潛力,成立中美合資的"台灣「可口可樂」股份有限公司".1989年,太古集團加入成為主要股東之一.1994年英商太古飲料有限公司取得公司78%的股權,成為台灣「可口可樂」股份有限公司的最大股東.1995年4月改名為台灣太古「可口可樂」股份有限公司,目前主要股東則為百慕達商太古洋行實業有限公司,持股達78.8%,董事長為史樂山,總經理則為殷耀文.透過「可口可樂」的增資和行銷能力,加上本地裝瓶廠對市場的了解,「可口可樂」產品全力沖刺市場,成為台灣飲料市場的要角.
在高度競爭的飲料市場中,台灣太古「可口可樂」公司在碳酸飲料中居領導品牌的地位,並擁有超過50%的市場佔有率.而在「可口可樂」的品項中,更佔了95%的市場.自1991年上市果汁飲料,更踏入非碳酸飲料市場,其後再陸續推出茶飲料,運動飲料,水等產品,而成為一綜合
飲料公司。
可口可樂飲料公司SWOT分析
優勢(Strength)
全球最大之軟性飲料業巨人,擁有大廠優勢及強大之全球競爭力.
強勢行銷能力,體系及企業廣告.
品牌形象深植人心,已成為消費者生活之一部分.
核心產品之神秘配方處於極度保密,使其流行100年後而不衰.
通路布建相當完整(尤其是自動販賣機之設置),並擁有速食業(以麥當勞為首)的強大銷售通路.
可口可樂公司的作業流程標准化.
具創新及高度研發能力,最具代表性為健怡可口可樂之推出,甫一上市即造成風潮.
市佔率高,產品更為市場之領導品牌.
產品擁有便利性(隨處可得),獨特風味(神秘配方)及價格公道等特色.
產品生命周期為循環再循環型態,歷久彌堅.
日前宣布將股票選擇權視為員工薪質費用之一部分,此舉將充分反映企業之財務狀況,引起眾多專家學者之一片好評,更一掃投資者因安隆弊案而對美國企業所產生之陰霾.
劣勢(Weakness)
組織龐大,控制不易.
消費者刻板印象-不健康飲料,因可樂內含有咖啡因等成份,且易造成肥胖等健康問題.
主要消費族群(年輕族群)之產品認同感,略遜於百事可樂.
桶裝飲料通路遍布廣泛,消費者最後所享用之產品品質較難掌控(超過保存期限或變質等情形).
機會(Opportunity)
一般軟性飲料業進入障礙低,然要作到跨國行銷則高.
碳酸飲料較符合年輕族群需求,尤其為拉丁美洲和亞太國家,年輕人比例正快速提高,帶給業者之商機頗高.
飲料之品牌形象影響銷售狀況頗深.
美國速食文化與碳酸飲料頗為契合.
威脅(Threat)
非可樂之其他碳酸飲料的產品替代性仍不低.
消費者追求健康之意識抬頭,勢必將減少對碳酸飲料之飲用.
飲料市場競爭頗為激烈,主要競爭對手(挑戰者)-百事可樂威脅力十足,而在過去幾年當中可口可樂業績出現停滯不前之情形,而百事可樂卻是持續在成長當中.
因受恐布組織攻擊及發動戰爭等利空因素,對美國經濟造成沖擊.
在爆發一連串企業會計丑聞後,投資者漸失信心,要求美國企業財務透明化的聲浪日益高漲.
可長久之競爭優勢(SCA)
品牌優勢及良好之企業形象.
產品擁有神秘配方.
市佔率高且為產業優先進入者,領導者及防衛者.
研發能力及行銷能力強.
強勢廣告及通路.
可口可樂公司發展建議:
在追求健康之時代潮流中,該公司勢必須運用強大之研發能力適度改良產品成份,除保留可樂之原味(神秘配方)外,應剔除會影響健康之成份(或以其他成份代替),強調健康產品.
運用現有品牌優勢,開發新種產品,再次創造另一風潮.
可透過合並或收購在其他國家之擁有獨特且暢銷產品的他種飲料廠商,使其在該國之產品線更加完備(諸如在台灣信喜實業所生產之開喜烏龍茶).
透過強勢廣告,加強年輕族群(為主要消費族群)之產品認同感,以爭取目前較喜歡百事可樂之年輕階層。
來至網路
http://ke..com/view/89362.htm
『肆』 可口可樂的誕生，英文的
可口可樂的誕生[The birth of Coca-Cola]
The image of Coke is youthful and modern. But Coke is not new. It is more than a century old. It was invented in 1886 by a pharmacist(葯劑師) called John Styth Pemberton. Pemberton had a drugstore in Atlanta，where he sold liver pills，hair restorer(生發劑)，cough mixtures(止咳葯水) and other medicines. He made these preparations(制劑) to his own recipes but people could buy similar procts at any drugstore. They loved his Indian Queen hairdye(染發劑)，but there was nothing special about it. Pemberton wanted to make a proct that people could buy only from him. He wanted them to have a reason to choose his shop rather than any other. Tonic(補葯) is a drink that is supposed to do you good. In the old days，many chemists made and sold their own tonic wine. In 1885 Pemberton came up with French Wine Cola. It must have tasted rather like Coke. At first Pemberton put a little alcohol in it，but later he left it out. He is said to have mixed his brew(釀造的飲料) in the backyard in a three-legged brass pot like a witches』cauldron(女巫的大鍋). Pemberton sold the new drink as a quick cure for headaches. But headaches or no headaches. his staff were soon watering down5 the syrup(含葯糖漿) and drinking it to slake6 their thirst on hot days. Maybe he really had invented a new soft drink(軟飲料) proct.
On saturday 8 May 1886 Pemberton took a jug(壺,罐) of syrup down the street to another drugstore,Jacobs』Pharmacy(葯店)—to do a test. Jacobs』pharmacy had a soda7 fountain. This machine adds carbon dioxide to water to make fizzy(冒氣泡的) soda, and then mixes it with syrup to make a refreshing8 drink. Stalls(貨攤,攤位) selling ice cream and fizzy drinks made by soda fountains became known simply as soda fountains.
The staff and customers of Jacobs』 pharmacy tried Pemberton』s headache cure mixed with soda and loved its taste. it was excellent,but it did not have a name.
One of Pemberton』s partners,his book-keeper(記賬人) Frank Robinson,suggested Coca-Cola Syrup and Extract—which became Coca-Cola for short. He thought the two Cs would go well in advertising. He wrote down the name in the simple flowing handwriting that he used in his account books(賬簿). His script(筆跡,手跡) became the proct』s trademark. Coca-Cola went on sale immediately at five cents a glass.
可口可樂的形象是有青春活力而時髦的，但可口可樂並不是新事物，它已經歷一個多世紀的歲月，是１８８６年由葯劑師約翰·斯蒂思·彭伯頓發明的。
彭伯頓在亞特蘭大開了一家葯店，他在那裡賣利肝丸、生發劑、止咳葯水和其他葯品。他按自己的配方配製葯劑，但人們可以在任何一家葯店買到類似的產品。他的「印第安皇後」染發劑很受歡迎，但也沒有什麼獨到之處。彭伯頓想要製作一種產品，人們只能在他這里買到，他想要大家有理由選擇他的商店而不是其他商店。
補葯是一種被認為對你有益的飲料。過去，許多葯劑師自己製作並出售補酒。１８８５年，彭伯頓製作了法國可樂果酒，它的味道一定頗像可口可樂。一開始彭伯頓往裡面放了點酒精，但他後來又不放了。據說他將釀造的飲料在後院的一口３條腿的黃銅鍋里混合，那口鍋就像女巫的大鍋。
彭伯頓把他的新飲料當成頭痛速效葯來賣。但不久之後，他的職員不管頭痛與否，都願意將這種糖漿攙水沖淡，在熱天解渴。也許他真的發明了一種新的軟飲料產品。
１８８６年５月８日，星期六，彭伯頓拿了一罐糖漿到街上另一家葯店（雅各布葯店）去做試驗。雅各布葯店有個帶龍頭的汽水桶。這種機器把二氧化碳加到水裡製成起泡的汽水，然後加入糖漿製成清涼提神的飲料。那些出售用汽水桶制出的冰激凌和汽水飲料的冷飲小賣部被人們簡稱為「汽水吧台」。
雅各布葯店的職員和顧客試嘗了彭伯頓的頭痛葯和汽水的混合物，很喜歡這種口味。那東西太棒了，但還沒有名字。
彭伯頓的一個合作夥伴，他的記賬員弗蘭克·羅賓遜建議叫可口可樂濃縮糖漿——後來簡稱可口可樂。他認為用兩個「Ｃ」開頭的單詞更有利於廣告宣傳。他用他在記賬本上那種簡單流暢的筆跡寫下了這個名字。他的字跡成了這個產品的商標。可口可樂很快以每杯５美分的價格上市了。
『伍』 可口可樂的由來中英對照
可口可樂的由來 在1886年5月，約翰潘柏頓醫生( Dr.John S. Pemberton )正在研製一種用來醫治感冒的新葯物，一天，他在自己家中的地牢里，將古柯(Coca)的葉子和可樂(Kola)的果實在一個大銅鍋里攪成一塊，成為一深棕色的液體，這便是「原始可樂」。 法蘭克羅賓遜( Frank M. Robinson )是潘柏頓的合夥人，他替「可口可樂」進行包裝，並以兩種原料Coca及Kola作為「原始可樂」的名稱，取其名為「Coca Kola」，為了整其劃一，將Kola的K改為C，然後再在兩個字中間加上一劃，便成為了風靡整個世紀的「Coca-Cola」。「可口可樂」最初只是一種葯物，在葯房裡出售，由於「原始可樂」的味道不太好，因此潘柏頓建議病人與梳打水一同服用，加入梳打水後的「原始可樂」便成為了「可口可樂」，病人試過之後發覺味道竟然非常好，自此之後「可口可樂」便開始在飲料店出售，售五分錢一杯。 ↑約翰潘柏頓 可口可樂最初在飲料店售賣時並不受歡迎，直至有一天，富商艾薩凱德勒( Asa Candler )的頭痛毛病又發，家中的僕人拿了一杯熱可口可樂給他，他喝下了之後所有頭痛都好了，於是他便買下可口可樂的股權，並大力發展，幾經波折之後，可口可樂終於走上了成功的大道，更於1892年成立可口可樂有限公司。 Coca-Cola's Origin In May 1886, John Dr. Pan Bain (Dr.John S. Pemberton) is being used to develop a new drug to treat a cold day, he's at his home in prison, the coca (Coca) The leaves and clonidine (Kola) at the fruits of a large piece of銅鍋in攪成become a dark brown liquid, which is the "original Coke." Frank Robinson (Frank M. Robinson) is a partner of Dayton PAN, for him, "Coca-Cola" for packaging and raw materials in both Coca and Kola as "original Coke," the name, select the name "Coca Kola", "Coca-Cola" was originally just a drug, sold in pharmacies, because of "original Coke" is not a good smell, it recommends that patients with PAN Dayton梳打use of water together, add water梳打of "original Coke" has become the "Coca-Cola" after the patient had actually found a very good taste, and since then, "Coca-Cola" began to shop at the sale of beverages, to sell a fifth of the money. PAN ↑ John Leighton Coca-Cola was first sold in the beverage store and unpopular, until one day, Isaac wealthy凱德勒(Asa Candler) headache and hair problems, house servant, took the hot cup of Coca-Cola to him after he drank all the Well have a headache, so he bought a stake in Coca-Cola, and to develop, after several twists and turns, the success of Coca-Cola has finally embarked on the road, but also in the establishment of the Coca-Cola Ltd. in 1892.
『陸』 可口可樂的歷史
可口可樂歷史簡略】
1885美國喬治來州的潘伯頓醫生〈Dr.JohnS.Pemberton〉，在地窖中把碳酸水加蘇打水攪在一塊，成為一深色的糖漿。他的合夥人羅賓遜（FrankM,Robinson）〈從糖漿的兩種成分，激發出命名的靈感，於是有史以來最成功的軟性飲料可口可樂就此誕生了。
1886〈5.08〉可口可樂在亞特蘭大的葯房首賣。
1888〈4.14〉潘伯頓將三分之一的股權悄悄的賣給艾薩凱德勒〈AsaCandler〉。
1888〈8.16〉潘伯頓過世了。
1888〈8.30〉可口可樂的股權移轉到大富豪AsaCandler的身上，原因是他有一天頭痛的毛病又發，僕人拿來一杯熱可樂，喝下之後卻好了，從此他就開始大力投資可口可樂。
1892〈1.29〉可口可樂有限公司成立。〈Thecoca-colacompany〉
1892可口可樂首筆被記錄下來的廣告預算〈11401〉
1893可口可樂在亞特蘭大之外的第一個製造地-達拉斯〈Dallas，Texas〉
1899艾薩凱德勒把裝瓶權利賣出，保留神秘配方及可口可樂名稱的所有權。
1900JosephWhitehead取得執照在亞特蘭大成立瓶蓋工廠。
1909美國廣告協會惠眼識英雄，選可口可樂為最佳廣告商品。
1915你現在瞧見的可口可樂曲線瓶由AlexanderSamuelson發明，稱為Hobbleskirt。
1921可口可樂副總裁HarrisonJone發明了把六罐可樂瓶放在一箱。
1923〈4.28〉影吃可口可樂最重要的領導人RobertWoodruff上任。
1926可口可樂公司第一次採用廣播廣告。
1928可口可樂開始在中國天津及上海裝瓶生產。
1928可口可樂開始跟奧運合作。
1931代表可口可樂的第一個聖誕老人出現，由插畫家HaddonSundblom設計。
1934可口可樂的自動販賣機出現在Chicago。
1934可口可樂的工廠在英國誕生了。
1941可口可樂第一次在廣告上使用「Coke」
1942可口可樂出現了第一個紙杯。
1949第一個可口可樂的衣服和收音機問世了。
1955可口可樂最重要的總裁RobertW.Wooddruff退休了。
1955可口可樂八瓶裝成一箱的新Size問世。
1960〈4.21〉可口可樂迷死人的曲線瓶申請到專利權。
1967〈8.7〉可口可樂成立了食品公司。
1968可口可樂新產品「FrozenCoca-Cola」問世。
1971Coca-Cola成為世界上最大最廣的飲料商標。
1982〈2.4〉你我熟悉的健怡可口可樂Diet-Coka問世。
1983無咖啡因可口可樂和無咖啡因健怡可口可樂在美上世。
1985〈4.23〉可口可樂推出號稱的新配方「newformulacoka」，但是相當不受歡迎，股價下跌，銷售滑落。
1985〈7.10〉可口可樂趕緊彌補，「ClassicCoke」再度回到市面。
1985〈10〉塑膠瓶的可口可樂問世。
1985美國太空梭挑戰者號將可口可樂帶進外太空，成為人類在太空飲用的第一個碳酸飲料。
1986小女生愛喝的櫻桃可口可樂CherryCoke問世。
【可口可樂英文字COCA-COLA的由來】
潘柏頓的合夥人羅賓遜，是一位精明的推銷家，他從糖漿的兩種成分，激發出命名的靈感。這兩種成分就是古柯〈Coca〉的葉子和可樂〈Kola〉的果實。羅賓遜為了整其畫一，將Kola的K改為C，然後在兩個字的中間加上一橫畫，於是Coca-Cola便誕生了。
『柒』 急！！！求可口可樂公司成立的歷史以及成立以來的成就，要英文版！！！在線等
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『捌』 可口可樂公司的歷程英文簡介
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『玖』 可口可樂英文簡介
1998年取得『可口可樂』杯全國奧林匹克足球聯賽冠軍; 1999年取得全國青年足球錦標賽冠軍專...英文簡屬介: Their personal names mean 『auspicious』 and 『happiness』 respectively.